Merch
We’ve sold thousands of our popular CHALLAH! por favor, Luncheonette neon sign, and NO GUNS NO PHONES merchandise, which have been spotted on B&H fans across the country—and around the world. Scroll to our “B&H Dairy Worldwide, Baby!” gallery for snapshots.
Everything shown on our poster below is available right at the B&H register (and if we sell out, we always restock).
Our ONLINE STORE is open!
We’re excited to now offer a limited selection of our greatest hits at our brand spanking new online shop–shipped quickly, worldwide, and usually delivered within 5–10 days (embroidered hats may take a little longer than T-shirts).
Currently available online (and in-store, of course):
“CHALLAH! por favor” T-shirts & hats
“NO GUNS NO PHONES” T-shirts & hats
Coming soon: hoodies & sweatshirts
Exclusively in-store (not online):
Neon sign “Luncheonette” T-shirts, hoodies & hats
“CHALLAH! por favor” hoodies
“NO GUNS NO PHONES” hoodies
Totes in all three designs
If you live out of town and want one of our in-store exclusives, consider asking a friend to pick it up for you (and maybe thank them with a B&H Dairy e-gift card!
More merch photos on our Instagram and Facebook feeds.
B&H Papa, Fawzy, representing in Istanbul in our Neon Sign T-shirt.
Ally & Mark with niece, Lily in our CHALLAH! por favor hoodies, Lily in the onesie.
Sarah Silverman in our CHALLAH! por favor hoodie.
Pens with little pics of our classics!
Keshet @keshetcouture in our Neon Sign snapback.
Chickpea modeling our CHALLAH! por favor T-Shirt.
Michael Fatum @_mfatum (Magic City Hippies) with his new baby onesie.
Chickpea modeling the back of our CHALLAH! por favor T-Shirt.
Autumn Swiers aka @punk_rock_librarian with our NO GUNS NO PHONE hoodie.
B&H Mama, Ola, wearing ALL the hats!
New fan Maja in our CHALLAH! por favor T-shirt and Ola in our NO GUNS NO PHONE T-shirt
Simran @simplywhyy and Julianne @howtobebrokeinnewyork in our CHALLAH! por favor unstructured "Dad" hats
B&H PR, social, merch, web design man, Andy in our NO GUNS NO PHONE T-Shirt.
Ola with the NO GUNS NO PHONES sign by artist , which inspired the merch.
The sign by artist Walter Fields that inspired the merch. Walter had a gallery on E. 7 St in the late 80s-early 90s.
Walter Fields, the artist behind the NO GUNS NO PHONES sign that inspired the merch, with Ola.
Our limited edition CHALLAH! por favor unstructured "Dad" hat in pink.
Truman & Becky in our Neon Sign hoodie with Daniel
Leo and Ola modeling merch.
Michael Fatum @_mfatum (Magic City Hippies) with his new baby in the onesie.
Leo, Ola, Sondos in our CHALLAH! por favor T-shirt.
Rocking our CHALLAH! por favor T-Shirt East Village style.
Cute key fob. It floats!
Key fob fans.
Matthew Danger Lipman in our NO GUNS NO PHONES T-shirt.
Our original neon sign, which inspired the merch. Photo by Paul Ratnofsky, son of former counterman, Leo Ratnofsky.
Vincent Doogan with his donated original Neon Sign T-shirt. There was a second version which was red and blue.
All Block with one of the original, 1970s Neon Sign T-shirts.
B&H Dairy Worldwide, Baby!
Bobby in Tokyo, May 2025.
James O’Grady by dad, Mark O’Grady, Miyajima Island, Japan 2024. “I was traveling with my Dad in Japan and thought this was a perfect spot for a Challah por favor picture. We have both been going to B&H since I was young, and my Dad has been going there since he was a student at Cooper Union! It’s one of our favorite places to have lunch together in NYC.”
Cindy Keiter in Brussels, 2024..“Just recently came back from Brussels and thought you’d like this pic as well of me in my B and H Dairy hat!!!. It’s now a new tradition for me to take the hat and wear it anywhere I go and to document it with you folks! My favorite eatery in the city! I got such great compliments on it and the guy who took the picture was from France and he loved it and why I was shooting the pic!!!”
Lena & Sidney “Spreading the B&H love in Bryce Canyon National Park.” Photo and caption by Omar
Studio Stu Rocks a B&H tote in Amsterdam, 2022. “When I’m in Amsterdam, I always use my B&H Dairy tote to carry my hashish.” – Studio Stu. Photo by a passing tourist, who now knows about B&H!
Greg and Sonia Wilson, Tokyo, April 9, 2025 My wife and I in Tokyo, Japan during our trip last night representing B&H. We love B&H and were happy to get a fun photo in outside of Sensoji Temple.
Aloha B&H! “I was hiking in Waimea Canyon State Park in Kauai, Hawaii with my sister this past September. I wanted to wear my B&H shirt that day because it showed my love of B&H and NY pride.” - Meira Gilbert. Photo by Eden Gilbert, 2021.
Matt Eisenman “Hiking Masada, repping my favorite Jewish diner.” Photo courtesy of Matt Eisenman, 2018
B&H Dairy in Basque Country! Ainara Grisaleña Agirregoikoa’s gig before The Hellacopters, June 2025. Photo by Jim Tieso.
Jackson Rocks a B&H T-shirt in Scotland! “Today Jackson and Ellie put on their B&H shirts and hiked one of famous mountains in Scotland! Challah Por Favor worldwide!” Photo by Ellie, 2023.
Lena & Sidney, 2023. “Big B&H fans from Brooklyn visiting family in Cairo, with a stop at the pyramids.” Quote and photo by Omar.
Bridget Russell’s dad, Stephen Russell, age 75, in front of Portland Head Light in Maine.
Cindy Keiter in London, 2023. “I’ve been a regular at B&H Dairy since my old boyfriend brought me there for breakfast back in the 80’s and have been loving it ever since. I was in London doing some work and had a couple days to walk around proudly wearing my ‘CHALLAH! por favor’ hat!” Photo by Lory Henning